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Cardano Foundation, McCann Dublin, Wyohackathon with Bakyt Azimkanov | TCE 66





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Global PR, Communications and Marketing Director, Bakyt Azimkanov, joins us to answer questions about McCann, the future of the Cardano Foundation and everything in between.

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16 Comentários

  1. 0:14 Intro

    2:06 Welcome Bakyt Azimkanov.

    2:45 Can you tell us about yourself?

    5:36 What’s a day in the life of Bakyt at the Cardano Foundation?

    8:15 Will the Cardano Foundation continue to expand?

    10:10 Community Managers

    12:36 Let’s talk about McCann and the brand refresh

    22:25 Where are we at right now with mass adoption and when marketing?

    27:00 Balancing organization and decentralization within Cardano

    30:44 Cardano demographics, media advertisements, and marketing techniques

    35:27 How do you define the product that Cardano is offering?

    38:22 How do we communicate the message succinctly?

    40:18 What was the purpose of the Wyohackathon?

    Reddit

    47:00 What kind of marketing tools will they utilize to create awareness? What is the target audience & when will the 1st phase begin/end? – asus78

    50:07 What is, in your opinion, the CF's number 1 objective for 2022? – CryptoGato_

    54:20 What’s the craziest thing you’ve done?

    57:30 Final words/thoughts

  2. Here is the problem with all crypto's. The only thing most companies are interested in IS the blockchain. Most companies all want their bran Crypto token used on the blockchain. I am concerned that ADA will face the very same issue Stellar XLM and Ripple XRP have experienced. All three have billions of tokens in the wild and it seems likely ADA will suffer from the same issues of devaluation that Xlm and XRP suffers. This will be very interesting to watch the development.

  3. Staking is a good first step as I can use it to purchase things in the real world using Cardano. I don't want to buy Cardano with Dollars then buy things, it's no different then using dollars.

  4. Cardano – Thank you guys – great interview – “Helping the world achieve their Dreams”. Micro-loans for the unbanked, municipalities in emerging markets using Cardano to pay employees, partnerships with small medium regional to larger global companies who want to use the Cardano blockchain to improve/speed up their in-house employee accounting/expense reimbursement times or allow them to train fewer staff members to handle remote off-grid mobile phone billing using ADA via satellite…The use cases are quite frankly quite extensive. – – marketing campaign: we Insert images of the disenfranchised, unbanked masses and those 99% left behind due to the fraudulent predatory credit/debt legacy system actively pursuing and achieving their life long dreams of creating clean and safe energy/water systems, buying a bicycle, building a house, starting a business, getting an education in the “new economy” so they can get a good paying job, etc. all the things that are not available to them now. Sincerely, Cardano advocate and holder.

  5. What a great interview.. Cardano has sooo many attributes that are game/world changing. I am suuuper excited to see how the marketing strategy plays out.

  6. Isn't Bakyt the one that posted his introduction–months back–on the IOHK forum, stating he enjoys in his pastime to camp out and drink a cup of fermented mares milk, or was that a different person I'm confusing him with? It's not everyday you run into someone that drinks fermented mares milk (I never heard of such a thing). That stuck in my mind. So, what happened to my comment with my Jerry Maguire link? Been passing around that cup of fermented Virginia Big-Eared Bat milk between you two, eh Rick and Phil? Put my Jerry Maguire link back up, it was f*ckin funny.

  7. The gentleman is saying too much. He had me at fermented mares milk. https://www.youtube.com/watch?v=AyrP-pwDayE (*You Had Me at Hello – Jerry Maguire (7/8) Movie CLIP (1996) HD*)

    London by the way has a very dangerous man on its hands. Anyone that likes to camp out on the cold mountain sides like a Scythian is not to be trifled with. All that said… people get too caught up at times on the musical hook of "decentralized," important as it may be, they are still missing the ballads of "free market chosen currency" or "a market chosen financial operating system."

  8. I can see a new Cardano ad capitalizing on the social and financial freedom aspects of the blockchain and cardano. One liner "Own your freedom" imo

  9. I want Voluntarism, Higher participation in governance and closer nit communities. I think Cardano gives us options with a super decentralised base combined with interoperability.

  10. Will be interesting to see what McCann will do from a branding standpoint.
    When you ask what Bitcoin is, you can just quote the white paper “A peer to peer electronic cash system.” Despite the many feuds within Bitcoin, I’d say most could agree with that statement. Can’t wait for Cardano to have that iconic statement!