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Top 10 things you need to know in digital marketing | Digital Marketing Institute





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The fundamentals of digital marketing are so important, and sometimes people need some digital marketing tips. In this video, we look at the top 10 things you need to know in digital marketing!

Intro 00:00
What is digital marketing? 00:19
What is content marketing? 1:26
What is social media marketing? 2:42
What is SEO? 3:52
What is paid search? 5:08
What is display marketing? 6:16
What is email marketing? 7:19
What is user experience? 8:40
What is data analytics? 9:54
What is digital strategy? 10:57

The advent of the internet and the number of devices used in platforms that people use to connect
and share content has given rise to the digital marketing era. Simply put, this online space is where
you will find your consumers and grow your business.

Speaking concisely, digital marketing is the use of new media or digital technology to achieve
marketing and business goals. If we wish to be more specific, digital marketing is defined within the parameters of technologies using digital formats and the internet. This ranges from computers to
mobile technology and even things like digital billboards.

Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaigns on
digital platforms to drive success.

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Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

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DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

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